Watsonville Strawberry Festival

About

Free two-day downtown festival celebrating the Pajaro Valley strawberry crop, drawing roughly 40,000 people along Main Street and E. Beach Street. Local artisan, business and specialty vendors sit throughout the grounds alongside a large food lineup, carnival rides and contests. The city notes that vendor spaces are managed by community partners, and the arts and crafts application runs on a separate hosted form that closes ahead of the event.

Details

Type

Festival

Season / Event Date(s)

Aug 1–2, 2026

Venue

Main Street and E. Beach Street, Historic Downtown Watsonville

Tags

• craft
• live-music
• family-friendly
• annual